Volume 1 · Issue 1 · 2025

Smart World Journal

Special Issue on Digital Construction, Smart Scheduling, and Intelligent Infrastructure Systems.

Editorial Note

This issue presents original research articles focusing on digital transformation in construction management, smart cities, and applied engineering systems.

Table of Contents

Smart Marketing and AI in Digital Brand Building

This article examines how artificial intelligence is being integrated into digital marketing and brand-building strategies in the United States. It uses multiple case studies of well-known companies to analyze practical applications of AI for personalization, content co-creation, predictive analytics, and operational efficiency in brand management. The study also identifies structural and organizational implications of AI adoption, discusses ethical considerations and challenges associated with automated marketing, and offers engineering and managerial recommendations for responsible use of AI in digital brand strategies.

Digital Twin Integration in Building Lifecycle Management

Digital Twin Integration in Building Lifecycle Management reviews how building digital twins (BIM + real-time IoT/sensor data) are used across design, construction, and operations worldwide. Using comparative case studies from Europe, the U.S., Russia, and Asia, it shows that digital twins can cut energy use by up to ~30%, reduce operating costs, and improve safety (e.g., Sampo in Finland and Keppel Bay Tower in Singapore), while noting key barriers: weak interoperability standards, high upfront costs, and a skills gap.

Bildry: A Gantt Chart-Based Construction Planning System Integrating Regional Risk Data

This article presents Bildry, a Gantt chart-based construction planning system that integrates regional risk data such as weather patterns, public holidays, local building codes, and labor conditions. The system demonstrates how risk-informed scheduling improves timeline reliability, reduces unplanned delays, and increases transparency in construction project delivery.

Eco-Marketing in Practice: Case Studies of Sustainable Marketing Strategies

This article examines eco-marketing as a strategic approach that integrates environmental sustainability into marketing practices and business models. Drawing on qualitative case studies of leading companies including Patagonia, Unilever, Tesla, and Adidas, the study analyzes how authentic sustainability initiatives influence consumer behavior, brand loyalty, and business performance. The findings demonstrate that eco-marketing, when grounded in genuine environmental action and transparent communication, can drive innovation, strengthen corporate reputation, and deliver competitive advantage. The article concludes that eco-marketing has evolved from a niche concept into a mainstream marketing strategy that aligns commercial success with long-term environmental and societal value.

Smart City Toolchains: Sensing, Connectivity, and Data-Driven Urban Services

This article examines the technological tools that underpin contemporary smart city initiatives, with a focus on practical implementations in the United States, Europe, and Australia. It analyzes how IoT systems, digital infrastructure, data platforms, and analytics technologies are applied to urban management, transportation, energy, and public services. Drawing on empirical studies and documented city-level case evidence, the paper evaluates measurable impacts, governance models, and implementation challenges. The study highlights how different urban contexts influence tool selection and performance, and outlines conditions under which smart city technologies deliver sustainable and inclusive outcomes.