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Volume 1, Issue 3 · Online edition
Marketing Analytics & Digital Markets
Table of contents
Incrementality Testing for AI-Assisted Real Estate Advertising: A Conceptual Research Protocol
Anna Belova · Editorial pseudonym · Research protocol · Published 2026-11-03
AI-assisted real estate advertising is increasingly used to generate targeting, copy, and creative variants, yet the presence of algorithmic assistance does not itself establish incremental value. This protocol defines a bounded causal framework for testing…
Attribution Uncertainty Under Cross-Channel Identity Loss: A Bayesian Provenance Protocol
Mateo Silva · Editorial pseudonym · Research protocol · Published 2026-11-03
Commercial exposure records can be difficult to reconcile when source identifiers, disclosure profiles and channel traces differ across encounters. This article proposes a provenance-classification protocol that retains an explicit unresolved state instead of…
Evaluating Hallucinations in Product Recommendation Explanations: A Conceptual Protocol for Explanation Fidelity, Uncertainty, and Traceability
Nathan Parker · Editorial pseudonym · Research protocol · Published 2026-11-03
Product recommendation systems increasingly generate natural-language explanations, but explanation fluency does not guarantee factual fidelity to the model’s actual decision basis. This protocol defines hallucination in recommendation explanations at the…
Privacy-Preserving Audience Segmentation for Property Marketing: A Federated Learning Protocol for Marketing Analytics Under Data Governance Constraints
Kavya Menon · Editorial pseudonym · Research protocol · Published 2026-11-03
This protocol addresses privacy-preserving audience segmentation for property marketing under conditions in which brokers, agencies, developers, and affiliated platforms hold non-identical customer records that cannot readily be pooled. The manuscript uses a…
Field-Test Design for Disclosure of AI-Generated Advertising: A Protocol for Experimental Manipulations, Outcome Selection, and Transferable Measurement Principles
Maksym Tkachenko · Editorial pseudonym · Research protocol · Published 2026-11-03
AI-generated advertising raises a disclosure problem that differs from conventional sponsorship disclosure because the relevant concealment concerns both authorship and persuasive intent. This manuscript proposes a field-test design for studying whether…
Robust Customer Lifetime Value Estimates Under Censoring: A Conceptual Method for Domain-Aware, Mixed-Frequency, and Stability-Sensitive Prediction
Pavel Lebedev · Editorial pseudonym · Conceptual research · Published 2026-11-03
Customer lifetime value (CLV) estimation is often biased when observation windows end before the full customer relationship has unfolded. The research scenario considered here is incomplete follow-up combined with heterogeneous customer records; the article…
Auditing Geographic Bias in Housing Ad Delivery: A Conceptual Protocol for Spatial Exposure Analysis
Daniel Hayes · Editorial pseudonym · Research protocol · Published 2026-11-03
Geographic bias in housing ad delivery can arise when platform ad systems allocate impressions unevenly across places even after accounting for user demand, housing stock, and market structure. This protocol proposes an audit design for detecting such bias in…
Measuring Greenwashing Risk in Automated Marketing Copy: A Conceptual Framework for Detecting Misleading and Credibility-Enhancing Language
Meera Deshmukh · Editorial pseudonym · Conceptual research · Published 2026-11-03
Automated marketing systems can generate fluent copy that appears credible while obscuring uncertainty, regulatory status, or material limits. This article proposes a conceptual framework for measuring greenwashing risk in automated marketing copy, defined…
Comparing Human and AI Brand Voice Assessments: A Protocol for Multimodal Evaluation Across Social Sentiment, Advertising Response, Influencer Communication, and Service Dialogue
Iryna Shevchenko · Editorial pseudonym · Research protocol · Published 2026-11-03
Brand voice is usually treated as a marketing construct, yet its assessment depends on the channel through which the voice is encountered. This protocol addresses a bounded question: when humans and AI evaluate consumer-facing language, under what conditions…
Counterfactual Evaluation of Marketing Budget Allocation: A Conceptual Protocol for Causal Decision Support in Marketing Mix Planning
Maria Volkova · Editorial pseudonym · Research protocol · Published 2026-11-03
Marketing budget allocation is often guided by predictive response models that rank channels by expected return, yet such models do not by themselves identify the counterfactual effect of shifting spend from one channel to another. This protocol proposes a…
A Reproducible Benchmark for Search Intent Classification
Amelia Brooks · Editorial pseudonym · Research protocol · Published 2026-11-03
Search intent classification requires benchmarks that are stable across domains, transparent in label construction, and suitable for comparing models under distribution shift. This protocol proposes a reproducible benchmark design for search intent…
Detecting Data Contamination in Marketing Language Models: A Domain-Aware Research Protocol
Arjun Mehta · Editorial pseudonym · Research protocol · Published 2026-11-03
Marketing language models are exposed to heterogeneous text sources: customer-service transcripts, influencer posts, promotional copy, retail signage, and enterprise workflow documents. This creates a specific contamination problem: training or evaluation…
Consent-Aware Personalization for Building Service Platforms: A Federated Decision Protocol for Privacy-Bounded Occupant Services
Olena Marchenko · Editorial pseudonym · Research protocol · Published 2026-11-03
Building service platforms increasingly personalize HVAC, indoor air, and retrofit recommendations using occupant-linked telemetry, yet the same data can expose movement patterns, preferences, and household routines. This protocol proposes a consent-aware…
Evaluating Retrieval-Augmented Customer Support in PropTech: A Research Protocol for Knowledge-Grounded Conversational Assistance
Dmitry Orlov · Editorial pseudonym · Research protocol · Published 2026-11-03
Property technology increasingly relies on conversational interfaces to answer tenant, buyer, and agent questions about listings, leases, payments, maintenance, and valuation-related policy. Yet customer support in this setting differs from generic chatbot…
Model Drift Monitoring for Demand Forecasting: A Conceptual Protocol for Mixed-Frequency, Spatiotemporal, and Privacy-Constrained Maintenance
Luca Moretti · Editorial pseudonym · Research protocol · Published 2026-11-03
Demand forecasting systems drift when the relationship between predictors and demand changes after deployment because of seasonality shifts, policy changes, infrastructure disruptions, or behavioral adaptation. This protocol proposes a drift-monitoring…
Separating Brand Lift from Click-Through Optimization: A Protocol for Measuring Attitude Change and Purchase Intention in Advertising Exposure
Sophia Bennett · Editorial pseudonym · Research protocol · Published 2026-11-03
Digital advertising systems often optimize for click-through because clicks are observable and immediately monetizable, yet click behavior is not a valid substitute for brand lift. A campaign can generate attention or navigation without changing brand…
Active Learning for Customer Complaint Taxonomies: A Protocol for Complaint Text Triage, Sentiment-Aware Representation Learning, and Analytics-Ready Labeling
Priya Nair · Editorial pseudonym · Research protocol · Published 2026-11-03
Customer complaint taxonomies are often built under annotation scarcity, shifting service vocabularies, and uneven label granularity. This protocol defines an active learning workflow for complaint text triage that is designed for customer-service and…
Uncertainty-Aware Pricing Experiments for Property Services: A Conceptual Protocol for Valuation, Forecasting, and Post-Quote Audit
Andrii Kovalenko · Editorial pseudonym · Research protocol · Published 2026-11-03
Property services operate under two related but distinct sources of uncertainty: uncertainty in the latent market value of the property and uncertainty in how clients respond to quoted prices, discounts, or bundled tariff structures. This protocol proposes an…
Accessibility Evaluation of AI-Assisted Marketing Interfaces: A Conceptual Protocol for Comprehension, Interaction Quality, and Evidence-Constrained Review
Elena Morozova · Editorial pseudonym · Research protocol · Published 2026-11-03
AI-assisted marketing interfaces increasingly mediate customer support, product discovery, and persuasive communication through chatbots, generative content assistants, and domain-aware decision tools. Yet accessibility evaluation in this setting cannot rely…
Auditing Influencer Selection Models for Evidence Quality: A Conceptual Framework for Evidence-Critical Model Choice
Sofia Almeida · Editorial pseudonym · Conceptual research · Published 2026-11-03
Influencer selection models are often assessed by predictive fit, yet their recommendations may rest on evidence that is narrow, context-bound, or opaque. This conceptual manuscript proposes an audit framework for evidence quality in influencer selection and…
A Validation Framework for Multilingual Brand Monitoring on Social Media: Probabilistic Fusion, Interpretability, and Human Reference Checks
Ethan Carter · Editorial pseudonym · Conceptual research · Published 2026-11-03
Brand monitoring on social media increasingly depends on sentiment models that must operate across languages, handle noisy platform text, and produce explanations that analysts can inspect. Existing studies relevant to this problem point to three…
Horizon-Aware Evaluation of Automated Lead Scoring: A Conceptual Research Protocol
Ananya Rao · Editorial pseudonym · Research protocol · Published 2026-11-03
Automated lead scoring is usually assessed as a contemporaneous ranking task, yet its practical value depends on whether a score assigned at one point in time remains predictive after delayed contact, slow sales cycles, and changing customer behavior. This…
Synthetic Customer Personas: Validation Limits and Failure Modes
Danylo Bondarenko · Editorial pseudonym · Conceptual research · Published 2026-11-03
Synthetic customer personas are increasingly used to summarize customer segments, generate scenarios for service design, and support downstream analytics. Their appeal lies in compressing heterogeneous behavioral, linguistic, and interaction data into a…
Causal Study Design for Digital Showroom Adoption: A Targeted Narrative Synthesis and Protocol for Survey, Text, and Scenario-Based Inference
Alexei Sokolov · Editorial pseudonym · Research protocol · Published 2026-11-03
Digital showroom adoption involves platform procurement, staff capability and sustained use in business workflows. This article proposes a prospective study of whether a fixed training-and-integration package increases sustained adoption compared with…
A Transparency Protocol for Marketing Chatbots
Ji-woo Han · Editorial pseudonym · Research protocol · Published 2026-11-03
Marketing chatbots increasingly mediate customer inquiry, product recommendation, and promotional contact, yet their interaction design often leaves users unable to identify what is disclosed, what is inferred, and what promotional influence they can decline.…
Robust Sentiment Analysis Under Domain Shift: A Conceptual Protocol for Hybrid Domain-Invariant and Reasoning-Aware Classification
Olivia Reed · Editorial pseudonym · Research protocol · Published 2026-11-03
Sentiment classifiers often degrade when trained on one source and deployed on another because lexical cues, topic distributions, and sentiment expression patterns shift across domains. This protocol addresses robust sentiment analysis under domain shift in…
Comparing Recommendation Diversity and Conversion Objectives: A Conceptual Framework for Utility-Balanced Recommender Design
Rohan Kapoor · Editorial pseudonym · Conceptual research · Published 2026-11-03
Recommendation systems are commonly judged by ranking quality, yet their operational objectives differ across settings. Some systems aim to maximize immediate conversion proxies such as clicks, acceptance, or booking actions; others seek to expand coverage,…
Data Minimization in Cross-Platform Campaign Analytics: A Conceptual Protocol for Privacy-Preserving Distributed Learning, Model-Update Verification, and Feature Reduction
Kateryna Melnyk · Editorial pseudonym · Research protocol · Published 2026-11-03
Cross-platform campaign analytics requires combining behavioral signals from multiple advertising, email, web, and customer-relationship systems while reducing exposure of identifiable or unnecessarily detailed data. This protocol proposes a data-minimization…
Evaluating Trust Signals in Technology Product Claims: A Conceptual Protocol for Credibility Assessment in Consumer-Facing Marketing Language
Anna Belova · Editorial pseudonym · Research protocol · Published 2026-11-03
Consumer-facing technology claims often rely on credibility cues that can move acceptance ahead of evidence. This protocol defines a targeted narrative synthesis and an auditable analytic workflow for evaluating trust signals in product claims, with emphasis…
Reproducible Reporting of Marketing Technology Experiments: A Protocol for Experimental Design, Data Generation, and Field-Study Documentation
Mateo Silva · Editorial pseudonym · Research protocol · Published 2026-11-03
Independent reproduction of a marketing technology experiment requires an explicit connection among assignment, delivery, outcome construction and executable analysis. This protocol proposes a reproducible reporting framework for marketing technology…