Rather than redirecting users to external sites, AWS End User Messaging allows interactive processes like bookings, surveys, and transactions to occur directly in WhatsApp via dynamic flows constructed from Meta templates or custom designs. These flows include UI elements like inputs, date pickers, and buttons for interactive engagement.
Each flow screen can invoke customer HTTPS endpoints in real time, enabling live data access such as availability and personalized content. These flows are managed entirely through the AWS console or APIs and are available in all End User Messaging Social-supported regions, simplifying rich messaging deployment on WhatsApp.
Source & further reading
AWS End User Messaging now supports Dynamic Flows in WhatsApp ↗Source published 2026-09-14. This report was prepared with AI assistance from the linked primary-source material. Claims and limitations should be checked against the original announcement or research.