Previously, tracking preferences were controlled via configuration sets requiring multiple versions to handle combinations of tracking enabled or disabled. The new override parameters let senders specify tracking behavior directly in each send request, providing fine-grained, recipient-level control without altering configuration set structures.
This facilitates compliance with data protection regulations such as GDPR and CNIL by respecting per-recipient consent. The tracking overrides take precedence over configuration sets and incur no additional cost. The feature is available in all AWS Regions supporting Amazon SES.
Source & further reading
Amazon SES now supports open and click tracking override parameters ↗Source published 2026-08-21. This report was prepared with AI assistance from the linked primary-source material. Claims and limitations should be checked against the original announcement or research.