The ses:custom-path attribute can be added to links in HTML emails, enabling Amazon SES to maintain custom path information during click tracking redirects. This supports mobile operating systems' Universal Links (iOS) and App Links (Android) configurations, improving app engagement without disabling tracking features.
Available in all AWS regions offering SES, this functionality requires a custom redirect domain with appropriate verification files. It facilitates seamless user navigation from email to mobile apps while preserving marketing analytics but lacks independent validation of adoption or click-through improvements.
Source & further reading
Amazon SES click tracking now supports custom URL paths for mobile app deep linking ↗Source published 2026-08-14. This report was prepared with AI assistance from the linked primary-source material. Claims and limitations should be checked against the original announcement or research.