This feature helps email senders better understand their engagement by identifying events generated by bots or automated systems. The isBotEvent field, included with Open and Click events sent to event destinations, indicates the likelihood of automation triggering the event without requiring user configuration.
Available in all AWS regions where SES operates, this addition assists customers in refining email campaign analysis and engagement metrics by filtering out non-human interactions, supporting more accurate measurement of recipient behavior.
Source & further reading
Amazon SES now helps identify automated open and click events in event notifications ↗Source published 2026-08-07. This report was prepared with AI assistance from the linked primary-source material. Claims and limitations should be checked against the original announcement or research.