Amazon incorporated Bring Your Own Media (BYOM) licensing for its Relational Database Service running Microsoft SQL Server across ten additional commercial regions including markets in Asia Pacific, Europe, and Mexico. BYOM allows customers with active Microsoft Software Assurance licenses to migrate existing SQL Server licenses into AWS using Microsoft's License Mobility program, facilitating managed database deployments with license reuse. This feature supports SQL Server versions 2019, 2022, and 2025, and integrates tracking via AWS License Manager to maintain compliance.
The vendor claims support helps customers optimize costs and licensing flexibility by reusing owned licenses in the AWS cloud. This expansion enhances RDS for SQL Server's footprint but lacks data on actual adoption or performance benefits independently validated outside AWS's announcement.
Source & further reading
Amazon RDS for SQL Server now support BYOM in additional commercial regions ↗Source published 2026-08-04. This report was prepared with AI assistance from the linked primary-source material. Claims and limitations should be checked against the original announcement or research.