Amazon Connect Customer journey flows added a feature allowing the Send Communication block to dynamically select source addresses based on contact-specific attributes or Lambda function outputs. This supports voice, email, SMS, and WhatsApp communications, improving regional and brand alignment in outbound calls or emails.
This functionality enables a unified campaign to tailor outreach from relevant local or brand-specific numbers, such as region-matched phone numbers or emails, streamlining collections and reminders. It initially launched in multiple AWS regions including North America, Europe, and Asia-Pacific.
Source & further reading
Connect Customer Outbound Campaigns adds dynamic source addresses ↗Source published 2026-07-29. This report was prepared with AI assistance from the linked primary-source material. Claims and limitations should be checked against the original announcement or research.