AWS introduced the SendRcsMessage API allowing businesses to send rich cards, carousels, videos, images, and suggestion buttons in RCS messages. Recipients can perform tasks like appointment confirmation, payment within webviews, location sharing, or AI agent interaction without leaving messaging apps. This is powered by AWS backend services, integrating user interaction with enterprise workflows.
Four RCS message types (text, files, rich cards, carousels) support six actionable elements (replies, URLs, webviews, calls, maps, calendar events). AWS ensures fallback to SMS or MMS if RCS is unavailable. Pricing offers a flat rate per 24-hour conversation session in 21 countries, facilitating multi-message workflows without incremental costs. RCS messaging is accessible where AWS End User Messaging operates.
Source & further reading
AWS End User Messaging RCS now supports rich media and interactive messaging ↗Source published 2026-06-30. This report was prepared with AI assistance from the linked primary-source material. Claims and limitations should be checked against the original announcement or research.