As of July 2026, partners can link their AWS Marketplace solutions and product listings from their catalog directly to co-selling opportunities within AWS Partner Central. This removes previous requirements to create separate co-sell solutions and the marketplace catalog entries independently, simplifying management and fulfillment tracking.
Partners can associate up to 10 Marketplace solutions and 10 products per opportunity, including listings across subsidiary accounts. The feature is accessible through the AWS Console and programmatically via the AWS Partner Central Selling API. Progressing an opportunity to committed or launched stages now requires associating Marketplace listings or partner solutions, consolidating processes for better sales pipeline visibility.
Source & further reading
AWS Partner Central now supports AWS Marketplace listings for co-selling ↗Source published 2026-07-01. This report was prepared with AI assistance from the linked primary-source material. Claims and limitations should be checked against the original announcement or research.