Amazon SES added key deliverability metrics enabling customers to assess the percentage of messages reaching inboxes versus spam folders across various sending domains and campaigns. This data draws from industry samples, offering insights into message placement and allowing pre-send testing of email content against major mailbox providers.
Additionally, SES integrated blocklist monitoring that alerts senders when their domains or IP addresses appear on public email sender block lists. These enhancements supplement existing Virtual Deliverability Manager metrics like bounce, complaint, open, and click rates, offering a more complete picture of email reputation and engagement performance.
Source & further reading
Amazon SES now offers inbox placement metrics and blocklist monitoring ↗Source published 2026-05-29. This report was prepared with AI assistance from the linked primary-source material. Claims and limitations should be checked against the original announcement or research.