The RCS for Business service, integrated into AWS End User Messaging, now supports sending messages from credible business identities across 20 new countries including Austria, Brazil, France, Germany, Italy, Mexico, Spain, and the United Kingdom, in addition to the United States and Canada. This enables companies to engage customers with enhanced multimedia messaging and branding on supported devices.
Messages automatically fallback to SMS where RCS is not supported, ensuring reliable delivery. Customers can continue using the existing SendTextMessage API without application changes and can benefit from consistent multichannel messaging capabilities. Pricing varies by destination, and the service is available in all regions where AWS End User Messaging operates.
Source & further reading
AWS End User Messaging RCS for Business now available in 20 additional countries ↗Source published 2026-05-29. This report was prepared with AI assistance from the linked primary-source material. Claims and limitations should be checked against the original announcement or research.