Amazon Connect Outbound Campaigns Introduces Hourly Segment Refresh

Amazon Connect enhanced outbound campaign targeting by enabling segment refresh every hour to capture dynamic customer eligibility changes.

By Clara Morgan · Editorial pseudonym · 2026-04-20 · 1 min read

AI-ASSISTED REPORTING · RETROSPECTIVE ARCHIVE

Retrospective edition: 2026-04-20. Source published: 2026-04-20. Added to this archive: 2026-11-03. This briefing was prepared later from the linked announcement; it was not published on this website on the historical edition date.

Previously limited to daily refreshes, the new hourly capability allows campaigns to quickly update customer segments and reach newly eligible contacts within the same day. This reduces latency in engaging customers for timely use cases such as collections or appointment reminders.

This feature supports multi-step journeys enrolling customers continuously, improving responsiveness to business condition changes. It is available across all AWS Regions offering Amazon Connect Outbound Campaigns at no extra charge.

Source & further reading

Amazon Connect outbound campaigns now supports hourly segment refresh ↗

Source published 2026-04-20. This report was prepared with AI assistance from the linked primary-source material. Claims and limitations should be checked against the original announcement or research.