Enhancements increased product catalog support eightfold to 40 million items and improved model accuracy by up to 14%. Predictive insights now integrate with messaging templates for trigger-based campaigns, enabling businesses to engage customers proactively based on behavior and predictive signals like cart abandonment or post-purchase offers.
These improvements reduce deployment time for personalized outreach and enable precise targeting of customer cohorts. The pay-as-you-go model with Amazon Connect Customer Profiles facilitates scalable use, with availability in multiple global regions during public preview, helping businesses deliver timely, relevant customer experiences at scale.
Source & further reading
Amazon Connect enhances AI-powered predictive insights ↗Source published 2026-03-10. This report was prepared with AI assistance from the linked primary-source material. Claims and limitations should be checked against the original announcement or research.