@article{v1i3-016,
  title={Separating Brand Lift from Click-Through Optimization: A Protocol for Measuring Attitude Change and Purchase Intention in Advertising Exposure},
  author={{Smart World Journal Editorial Desk (Sophia Bennett, editorial pseudonym)}},
  note={Editorial pseudonym; responsible editor and original credit: Roman Vlasov},
  journal={Smart World Journal},
  year={2026},
  volume={1},
  number={3},
  url={https://smartworldjournal.com/issues/vol1/issue3/articles/article16.html},
  issn={3070-6270}
}