@article{v1i3-010,
  title={Counterfactual Evaluation of Marketing Budget Allocation: A Conceptual Protocol for Causal Decision Support in Marketing Mix Planning},
  author={{Smart World Journal Editorial Desk (Maria Volkova, editorial pseudonym)}},
  note={Editorial pseudonym; responsible editor and original credit: Roman Vlasov},
  journal={Smart World Journal},
  year={2026},
  volume={1},
  number={3},
  url={https://smartworldjournal.com/issues/vol1/issue3/articles/article10.html},
  issn={3070-6270}
}